# FindJoeFlow

> Mental performance coaching for athletes. M.S. Sport & Exercise Psychology. Based in the East Bay, California.

FindJoeFlow is the coaching practice of Joey Hewitt, who holds a Master's of Science in Sport and Exercise Psychology from Loughborough University. Joey works with athletes — from youth competitors through college and professional levels — to build the mental game that separates good from great: confidence under pressure, focus during competition, and recovery from mistakes.

Services include 1-on-1 coaching (in person or Zoom), small-group sessions, parent/athlete consultations, workshops for teams, and youth-specific programs. A free 15-minute discovery call is available for anyone considering coaching.

The practice serves the East Bay region of California — Orinda, Lafayette, Walnut Creek, Moraga, Danville, Alamo, Concord, Martinez, and surrounding communities — plus remote clients nationwide via Zoom.

## Key pages

- [Home](https://findjoeflow.com/): Overview of the practice, services, and athletes trained.
- [Youth Coaching](https://findjoeflow.com/youth-coaching): Mental performance coaching for young athletes (ages ~8-18). For parents.
- [Book a Session](https://findjoeflow.com/book): Browse appointment types, packages, subscriptions, and upcoming group sessions. Book online.
- [Group Sessions](https://findjoeflow.com/group-sessions): Upcoming small-group mental skills workshops.
- [Blog](https://findjoeflow.com/blog): Articles on mental performance, mindset, and the psychology of competition.
- [Locked In — the course](https://findjoeflow.com/course/locked-in): Self-paced online mental skills course for athletes 13+ in any sport. Three modules (Playing Present, The Toolbox, Perspective), short video lessons with a notebook action after each, lifetime access, 14-day money-back guarantee.

## About Joey Hewitt

- **Credentials:** M.S. Sport and Exercise Psychology (Loughborough University, UK); B.A. Whitman College.
- **Athletes trained:** Includes work with collegiate and professional athletes across sports including basketball (notably Jordan Poole), with deep experience in youth athletics.
- **Approach:** Evidence-based mental skills training drawn from sport psychology research, adapted to each athlete's sport, age, and goals. Focus on building durable habits — visualization, breath work, refocus routines, self-talk — that hold up under real competitive pressure.

## Services

- **Free discovery call** — 15 minutes by phone or Zoom. No payment required.
- **1-on-1 coaching session** — 60 minutes, in person (East Bay) or Zoom. Packages available.
- **Parent + athlete consultation** — for families navigating youth competition.
- **Group sessions and workshops** — small-group mental skills sessions; team workshops.
- **Locked In (online course)** — self-paced video course on the mental game: presence and next-play speed, the breath, self-talk, visualization, body language, focus cues, pressure and gratitude, failure and growth, acceptance. Buy once, watch anywhere; captions on every lesson.

## Contact

- Website: https://findjoeflow.com
- Booking: https://findjoeflow.com/book
- Service area: East Bay, California (in person); nationwide (Zoom).